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Top Tips to Boost Sales at Your Point of Sale

Why not take the time to review and implement some of these tips today?

Use Point-of-purchase tools: 

Point-of-sale (POS) technology is one of the most important aspects in any retail business. These days, while we can manage without a cash register, we definitely need point of sale hardware to operate efficiently. Point of sale devices such as computers, touch screens and credit card machines are necessary for conducting transactions and tracking inventory. You can include signage for your POS systems or place them prominently at checkout stands so that customers notice them. If you own a small shop that doesn't have check out stations, post signs around your store advertising what you accept and how your customers can pay for their goods.

Make it easy: 

The sales process should be as streamlined as possible. Customers want their experience with your business to be painless and uncomplicated. You can save them time by pre-packaging items that they commonly buy together, providing the option of self-checkout for those who are familiar with your system or asking customers with only one item for their purchase if they would like to check out themselves. Point of sale systems allow you to track customer purchases so that you know what they usually buy together and can make recommendations accordingly. Include signage for these items around your store; you could also create a small display near checkout stands advertising your most popular combos or bundles (Combo Display).

Upsell: 

You don't have to until the end of the transaction at your point of sale to suggest add on items. Point-of-sale software allows you to look at what customers are buying and make recommendations based on their purchase history or common sense ideas for upselling (a bag, a receipt printer). Even if customers don't take your advice, you can still call out the best deals while they check out so they won't miss them. Point of sale systems plus POS peripherals such as credit card machines and scanners will help you complete transactions quickly so that there is more time for selling.

Upsell with Price Guarantee: 

The price guarantee at your Point of Sale is a great way to improve sales because it guarantees that consumers get the lowest prices available in stores that day - all without mentioning competitors names! Point of sale systems allow you to track products for price changes which can be a great way to move merchandise at the right time. Point of sale technology makes it easy to communicate with customers about these sales and upsell products that have been moved due to higher prices elsewhere. Point of sale customization allows you to include your logo on signage, displays and receipts so customers can't miss where they got their incredible discounted goods!

Display Customers' Reviews: 

Point of Sale is all about impressions, so be sure that you are making a good one with your customers during transactions. Taking the time to acknowledge positive customer feedback or feature high ratings from product review websites will impress customers by showing them that you appreciate their business. Pointof-sale software alerts you when customers make a payment and can include their photo so you can greet them by name. You can also take the time to thank customers for their business with handwritten notes or cards. This personal touch will show customers that you appreciate their patronage and keep them coming back for more!

Conclusion

We’ve highlighted a few of the most effective ways to boost your sales at the point-of-sale, but if you have any questions or need help with anything else related to this topic, give us a call. Our team is happy to brainstorm solutions for all of your POS challenges!

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